Case Studies
case studies
Driving sustained, repeatable growth across sectors.
transforming a collectible brand into a growth engine
The challenge
Legacy brand iconic IP
Flat sales
No scalable GTM
Limited forecasting
Retail sales not optimized
What we did
Build a global GTM ground up
Elevated retail + partner pitches with strong data narratives
Set stretch targets and
Designed commercial strategies to hit them
retail results
$82M
Retail Sales
200%
Growth
Market share growth
19% → 38%
Double global presence
The Secret Sauce
Bridging strategy + data
transforming a fan-favorite comedy into a direct-to-consumer engine
The challenge
Merch lacked a growth strategy
DTC strong but not scalable
Conversion levers weren’t optimized
Product planning was reactive, not strategic
What we did
Site audit + UI/UX overhaul
Conversion tech stack + CRO tools
3-year multichannel roadmap
Product drops tied to content moments
Style guide + GTM systems
revenue results
+60% Growth
8 months
Gross-margin wins
3-YEAR MARGIN
Multi-channel strategy for product diversification
• Ecomm: 34%
• Licensing: 87%
• Amazon: 38%
The f.a.n stack
Fandom-aligned navigation
F → FUEL WITH CONTENT-TIMED DROPS
A → AUTOMATE DTC SYSTEMS
N → NURTURE WITH HIGH-MARGIN LICENSING
transforming a GLOBAL BUSINESS INTO A FOCUSED, SCALABLE PUBLISHING OPERATION ACROSS 24 MARKETS
The challenge
Global publishing in multi-year decline
Fragmented systems and poor operational visibility
Creative bottlenecks and delayed speed to market
Partners lacked strategic guidance or accountability
What we did
Constructed deep operational and commercial audit
Overhauled global creative, legal and product workflows
Centralized partner strategy and sales enablement
revenue results
+22% Growth
12 months
the impact
Double-digit YoY growth for 3 years
Standardized operartions across 24 markets
Strengthened engagement across 350 partners
Restored long-term planning and market relevance
one strategy globl impact
35% YoY growth → 3 years
Ops overhaul + partner reactivation
Global visibility. Local impact